About Us

As Malaysians, we understand your passion for local flavours, and we share that love. It's what drives our designs - a tribute to our culinary heritage, something deeply cherished by us all. Our creations are not just stylish but also make perfect souvenirs or gifts for loved ones overseas.

Our goal is to offer top-quality products that embody the essence of our favourite foods and drinks. Now, everyone can carry a piece of Malaysian culture wherever they go.

With simple yet profoundly meaningful designs, we celebrate the rich diversity of our cultures. Proudly founded and designed in Penang, our products are a small way we showcase Malaysia to the world.

Why are we doing this?

  • NOT ENOUGH FASHION THAT FEELS LIKE US

    Too often, what we wear doesn't reflect who we are. We wanted clothes that show off our love for local food, culture, and everyday Malaysian life.

  • LOCAL MERCH, BUT MADE PREMIUM

    We've seen those pasar malam (night market) tees and the touristy 'I Love PG' souvenir ones. Fun, yes - but basic and not something you'd wear proudly and repeatedly (usually ends up as your pyjamas after the 2nd wash, don't deny it).

    So we raised the bar on quality and style.

  • FOR TOURISTS & MALAYSIANS EVERYWHERE

    Whether you're home or overseas, we all want a little piece of Malaysia to carry with us. Our designs are made to spark conversations, smiles, and cravings

    - no matter where you are in the world.

  • WHAT WE STAND TO LOSE

    Malaysia’s street food culture is more than just meals — it’s history served on plastic stools and roadside tables. But with more modern day cafes, franchises, and trendy spots popping up, the soul of our hawker heritage is slowly fading. Fewer young people are stepping up to continue their family’s legacy — it's tough, unglamorous work that rarely gets the spotlight.

    At Nasi Lemak Nation, we believe this culture deserves to be seen, celebrated, and remembered.

    One dish. One story. One shirt at a time.
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